It is safe to assume that each of us has uttered the phrase “let me Google it” at least a million times. The most popular search engine is now an indispensable part of our lives and the word “Google” is synonymous with the search process itself. According to the tech giant’s philosophy, everything starts with a search: it is “the connective tissue between the moment of inspiration and taking action.”
And now, Google is taking its search engine experience even further by integrating augmented reality (AR) into the process. How will this impact the beauty industry? Well, now all your beauty purchases will start with a search, too.
Google AR Advertising Campaign: Immersive Beauty Try-On Experience
Google has introduced the AR virtual try-on feature for beauty products, reshaping our approach to cosmetics in recent years. With the substantial rise in e-commerce, this groundbreaking tool has emerged as a game-changer. Now, when users search for makeup products from leading brands such as Estee Lauder, MAC Cosmetics, Charlotte Tilbury, Black Opal, and more, they can instantly visualize how these products will appear on their faces. This real-time experience enables users to compare various shades and textures, providing the knowledge needed to make well-informed purchase decisions.
The virtual makeover experience blurs the boundaries between the physical and virtual realms, offering an exceptionally realistic preview. For beauty brands, this signifies a remarkable opportunity to diminish buyer's remorse and cultivate stronger connections with consumers. Perfect Corp. has collaborated with over 40 diverse brands, implementing the one-click virtual try-on experience for thousands of eye and lip beauty SKUs directly on Google Search.
3 Steps to Create Google AR Advertising Campaign with Virtual Try-On
- Step 1: Identify the Product Category
- Step 2: Setup Perfect Brand Console
- Step 3: Initiate the AR Advertising Campaign on Google
The interactive Google Search beauty experience is powered by Perfect Corp.’s YouCam Makeup award-winning AR technologies. A similar innovative feature has already been successfully enabled on YouTube and now the virtual try-on capabilities have been expanded even further.
In order to have beauty products featured in Google Search, brands need to set up their Perfect Brand Console. Once the setup is complete, Google Search users can enjoy the interactive AR virtual try-on experience and seamlessly buy your products after trying them on.
How Does The AR Advertising Campaign work?
After users search for a particular beauty product, a “Virtual Try-On” button will appear in the Google Knowledge Panel (on Google's Search Engine Result Pages).
Once the user clicks on it, the AR try-on is enabled instantly on the same page along with purchasing information. The interactive AR beauty experience is available in the Google Search mobile web experience as well as within the Google Search app.
Inside Google’s Interactive AR Beauty Kit: The Added Benefits
In addition to helping brands engage and connect with consumers in an entirely new way, Google Search virtual try-on experience delivers another noteworthy benefit. AR search results tend to occupy the prime spots on the search engine result pages. So, by allowing users to virtually try on their products, beauty brands can improve their positioning in Google’s search results and enjoy their place in the sun. As technology aficionados like to say, the future was yesterday. Any beauty brands interested in leveraging the interactive Google Search beauty experience to meet and exceed consumer expectations can contact Perfect Corp. for more details.
AR Advertising FAQs
What is AR advertising?
Augmented Reality (AR) advertising involves using technology to overlay digital content onto the real world, creating an interactive and immersive experience for users. It enhances the physical environment by adding computer-generated elements, often accessed through devices like smartphones or AR glasses.
What is an example of an AR ad?
Example of an AR ad: An example of an AR ad is a virtual try-on experience for fashion items. Users can use their smartphones to see how a pair of diamond earrings, glasses, or makeup item looks on them in real-time, without physically trying them on. This interactive and personalized experience engages consumers and encourages them to make more informed purchase decisions.
What are the benefits of AR ads?
- Engagement: AR ads capture users' attention by offering interactive and entertaining experiences.
- Personalization: Virtual try-ons allow users to visualize beauty products on their own face, enhancing the shopping experience.
- Increased Conversion: By providing a more immersive experience, AR ads can lead to higher conversion rates as users are more likely to make confident purchase decisions.
- Brand Differentiation: AR advertising sets brands apart by showcasing innovation and a commitment to modern technologies.
What is an example of an AR marketing campaign?
A notable example is Estée Lauder's virtual try-on for beauty products. This AR marketing campaign allows users to virtually experiment with Estée Lauder's makeup products using their smartphones. By enabling users to see how different products look on their own faces in real-time, Estée Lauder enhances the customer's shopping experience, making it more engaging and personalized.
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