SESSION 3
The Evolution of Beauty: Exploring the Digital Beauty State of the Industry with Shiseido
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FEATURED SPEAKERS
Wayne Liu
Perfect Corp.
Chief Growth Officer and President
Roxanne Ong
Shiseido
Global Head of Strategy, Innovations and Education at the Digital Transformation Office
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ABOUT THE PANEL
In this webinar, Shiseido Group joins Perfect Corp. to discuss the evolution of the beauty consumer and the rise of immersive, personalized shopping. This session will explore the digital transformation of the beauty industry, the needs of the modern beauty shopper, and the many ways technology is improving the consumer experience.
Things You'll Learn
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The trends and behaviors shaping the modern beauty shopper and the strategies brands can adopt to effectively engage customers
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How digital transformation is influencing both brands and consumers, and how this transformation is driving the future of beauty
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Why personalized, entertaining shopping experiences have become essential to captivate customers, build brand loyalty, and improve purchasing confidence in beauty
English 
