SESSION 5
A Look at the GenZ’ Virtual Beauty Community
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FEATURED SPEAKERS
Carolina Arguelles
Global Product Marketing
Adam Gam
Perfect Corp.
Chief Marketing Officer
Wayne Liu
Perfect Corp.
Chief Growth Officer and President
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ABOUT THE PANEL
Discover how the GenZ are using digital technologies to engage with brands. Learn the e-commerce live streaming trends and see how niche social communities help beauty lovers and brands stay connected in a safe, experiential and interactive environment.Things You'll Learn
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Latest E-commerce live streaming trends
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A look at AR Live Casting for Web, new innovative solution that adds a unique element of engagement on a brand website
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The importance of establishing a strong social community and the advantages of YouCam Makeup community, a hyper-engaged network focused on beauty
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How to analyze, pivot, and adjust to big data results
English 
