AI is an increasingly crucial tool for beauty brands, enabling them to deliver captivating user experiences and enhance sales and customer loyalty.
However, incorporating AI technology effectively into the consumer online shopping journey poses a challenge.
Beauty brands need to determine the optimal ways to leverage AI and explore emerging AI technologies that are best suited for Beauty Tech applications. By understanding and harnessing the power of AI, beauty brands can create innovative solutions that enhance the online shopping experience and drive customer engagement.
We will dive into the following topics to give you a holistic view on leveraging AI skincare technology for the beauty sales journey.
What is Skin Technology?
AI skin analysis technology harnesses the power of artificial intelligence to analyze various aspects of the skin, from texture and pigmentation to hydration and pore size, with remarkable precision. By employing advanced algorithms and machine learning, AI skin analysis can offer personalized recommendations and skincare routines tailored to an individual's unique skin type and concerns. This not only enhances the effectiveness of skincare products but also empowers users to make informed decisions about their skincare regimen. With the integration of AI skin analysis, individuals can now embark on a journey towards healthier, more radiant skin, guided by data-driven insights and the promise of more effective skincare solutions.
How AI Skin Analysis Technology Works
Throughout the development of our AI Skin Care Technology, Perfect Corp. have kept a tight focus on the user experience. This is why we designed our technology to run entirely on the client-side. Using an iPhone 15 (or an equivalent Android device), it only takes 2 seconds to show the analyzed results for all skin conditions mentioned above. This makes ours the fastest AI virtual skin analysis solution on the market.
The highly accurate and precise skin advisor, which can be activated on a smartphone, tablet, or accessed via a website, uses our AI-based deep learning, that is verified by skincare experts.
The AI model is based on a skin health database with over 70,000 professionally graded images. And the results were validated through clinical studies of more than 60 patients in multiple test sessions. Testing included consistency across different environmental lighting conditions, as well as accuracy compared with professional clinical test equipment. The skin analyzer tool delivers highly accurate skin assessment for all skin types and ethnicities.
Instant Live Skin Analysis
Perfect Corp's Live Skin Analysis is a groundbreaking technology that represents a significant advancement in the world of skincare. Beyond photo analysis, this innovative solution now offers a real-time, live skin analysis mode. It utilizes the power of artificial intelligence (AI) and augmented reality (AR) to detect and assess up to 14 skin concerns, such as spots, wrinkles, redness, and more, all in the moment. What sets it apart is the incorporation of AR overlay effects that visually highlight these skin issues, making it easier for users to pinpoint areas of concern on their faces as they appear. With the recent addition of 30-degree wide-angle detection, it provides a comprehensive analysis of the entire facial area, ensuring a seamless and accurate experience.
This revolutionary technology not only engages users in their skincare journey but also builds trust by delivering rapid, personalized results, ultimately guiding them to make confident purchase decisions tailored to their individual skin needs.
Detect 14 Types of Skin Concerns
Perfect Corp. pioneered the use of AI for face mapping skin conditions, and continues to expand upon this work. Our AI detects more skin health metrics than other comparable services.
Its highly accurate AI-powered skin health visualization provides 14 types of instant skin analysis scoring skin parameters including:
SpotsDark spots, specifically the “sun spots” or “old age spots,” can appear as a result of natural aging or excessive exposure of sunlight. Perfect Corp. We use a highly trained AI model to identify different levels of dark spots, and effectively exclude non-dark-spot areas like skin mole, facial hair, or other false readings caused by shadows. In addition to providing users with a skin score, we also present the results to consumers in a highly visualized way. Thus, we are using AR skin care technology to display an overlay to highlight areas of concern and use different color codes to show various levels of dark spots (from lighter spots to darker spots) virtually on a user’s facial image.
WrinklesPerfect Corp.’s AI face mapping technology is trained to identify various types of wrinkles, from fine lines to deep creases. And it focuses on facial areas where the wrinkles commonly appear, such as the forehead, area round eyes, and lower face. We avoid false readings caused by hair strands (such as finagles and bangs), or damaged tissue, such as from scars. We use an AR overlay to clearly mark the different depth of facial wrinkles.
MoisturePerfect Corp has developed sophisticated AI deep learning algorithms to analyze and detect skin hydration levels. Normally analyzing skin moisture level is a very challenging task. We have solved the problem by developing robust algorithms to detect various indicators of skin dehydration.
RednessSkin redness can be caused by a variety of factors, including excessive sun exposure, over exfoliation, inflammation, and skin dehydration. By the time consumers feel irritation from the condition, it is usually visually apparent. Our AI face mapping technology for redness is developed to detect subtle symptoms before the condition starts to cause irritation to users. This early detection allows users to apply products like sunscreen or moisturizer to soothe the condition before it worsens.
OilinessOur AI face mapping technology categorizes the oiliness of skin into three levels, and shows results using our intuitive AR overlays to help users understand specific skin areas requiring more attention.
TextureOur AI algorithm for texture detects bumps and dents on users’ skin, and gives users an overall assessment of their skin smoothness.
AcneOur AI algorithm for acne can identify three types of acne: inflammatory acne, whiteheads, and blackheads. Our distinctive AR overlays mark these problematic areas separately.
Dark CirclesOur AI face mapping technology for dark circles detects the under-eyes area for symptoms of dark circles. We are able to clearly mark the size of the dark circle area and use this information to provide users with a metric for the extent of this condition.
Eye BagsThe same AI algorithm we use for dark circles can also distinguish eye bag conditions. Results are shown with AR overlays to delineate the size and the puffiness of an individual’s eye bag condition.
Skin FirmnessAI face mapping technology analyzes skin firmness and identifies levels of skin sagging on both sides of the chin.
Droopy Upper EyelidAI face mapping technology examines the outer corner of the upper eyelid and identifies levels of sagging around it for one/both eyes.
Droopy Lower EyelidAI algorithm analyzes overall skin clarity and luminosity to provide an assessment score, helping user to improve the appearance of radiant skin.
RadianceAI face mapping technology analyzes overall skin clarity and luminosity to provide an assessment score, helping users to improve the appearance of radiant skin.
Visible PoresAI algorithm detects visible pores and highlights them with AR overlays. Pore analysis shows the condition of user's skin for the best treatment plan.
An especially popular feature is that users can track the efficacy of their skincare routine over time and see the results of how products are benefiting them.
Advance AI Skin Tech: Skin Smoothing and Skin Results Emulation
With AI Skin technology, customers can visualize results and improvements to the skin over time. Think of the AI used to allow Robert DeNiro as both a young man and old in the movie The Irishman, or the reverse aging of Brad Pitt in The Curious Case of Benjamin Button.
With our AI-based emulation technology, you have the equivalent of all that Hollywood computational horsepower in your smartphone. AI Facial Aging Simulation through our cutting-edge AI Generative Adversarial Network (AI GAN) technology is used to generate facial aging, skin smoothing, and anti-aging results through facial simulations, allowing consumers to visualize the effects of products with their own faces.
Brands love it too. Previously it may be hard to describe the product's functionality, and how skin evolves after applied products. But now, user's able to see by themselves how smoother the skin can be, and how long can they expect the skin to progress.
From a Beauty Tech perspective, the AI behind skin emulation allows companies to give their consumers a look into the future, and suggest products that can help slow the aging process.
The Benefits AI Skin Analysis Brings
Help Customers to Understand Their Skin Type
A significant challenge for many consumers is accurately identifying their specific skin type. While they may have a general understanding, it can be difficult to precisely define their true skin type. Fortunately, with the advent of AI technology, individuals now have the ability to visualize and quantify their skin types with numerical data.
Lots of professionals have long used AI technology in skincare to help identify skin disorders and symptoms using skin scan imaging and tomography.
Perfect Corp.’s AI virtual skin analysis technology aims to serve a similar purpose but for a completely different audience. The technology is aimed at providing useful, easy-to-understand skin condition information to the consumer using the widely accessible tool of the camera built into virtually all smartphones.
AI Skin Technology Opens the Doorway to Personalized Skincare Shopping
The current artificial intelligence (AI) and augmented reality (AR) technologies that are giving customers the ability to look into their mobile devices or computer screens and dive into AI-powered face mapping technology for virtual try ons, instead of getting diagnostics with skin analysis machines or trying on beauty products in physical stores.
With the results of virtual skin assessment, the consumers can quickly receive a detailed skin analysis, and decide how to treat their skin. When brands have an in-depth scan of a customer’s skin, they can provide the best product recommendations catered to that customer’s needs. With the big data of consumer behavior, skincare brands are able to design and develop the products accordingly.
With companies such as Perfect Corp. leading the way, AI has become so powerful that it is giving companies the ability to offer new experiences such as trying on beauty products virtually or offering skin analysis online to their customers. AI is opening the doorway to what has been termed the ultra-personalization of beauty.
This is far superior to the online skin analysis surveys or questionnaires that many skincare brands rely on to get information about users’ skin conditions. Such methodologies are time-consuming for the consumer, inefficient and imprecise. Individuals simply aren’t very good at analyzing their own skin.
How AI Skin Technology Outperforms Traditional Skincare Quiz
This is why AI virtual skin analysis technology can completely replace the traditional online survey or skincare quiz.
In skincare, traditionally brands rely on getting to know consumers personally. However, this is difficult to do in e-commerce channels, so skincare quizzes were created to bridge that gap. However, skincare quizzes can be time-consuming for both the brand and the consumer. Plus, many consumers struggle with self-identifying their skincare needs beyond basic categories like oily or dry - they may know they have combination skin but are unsure as to which areas fall in which category.
Skin Analysis AI technology is able to accurately detect all 14 types of supported skin conditions in 2 seconds, and uses standard measurements to provide unbiased skin condition results. It provides the ultimate convenience to the consumer and the most accurate results to the brands.
This is possible because Perfect Corp. virtual skin analysis technology is developed under the highest standards possible, combining skincare professional knowhow, validated by field experts, and using medical grade imaging to inform AI deep learning algorithms.
The effectiveness and high accuracy of the Perfect Corp.’s AI Skin Diagnostic technology were recently confirmed by a medical study spearheaded by Dr. Steven R. Feldman, Professor of Dermatology at Wake Forest School of Medicine.
The study verified that Perfect Corp.’s AI Skin technology achieves 95% test-retest reliability assessed with the intraclass correlation coefficient (ICC) and Cronbach’s alpha measure of internal consistency.
High Correlation with Physician Skin Assessments & Skin Analysis Machines
Moreover, the trailblazing technology was also confirmed to have high correlation with physician skin assessments and specialized skin analysis machines, further solidifying AI Skin Tech’s position as a must-have tool for skincare brands, and other skin business.
The Success Story of AI Skin Technology with Beauty Brands
In Japan, Kanebo Cosmetics’ makeup brand Coffret D’or used Perfect Corp. AI skincare technology to launch its digital beauty service COFFmi. The application, which allows customers to experience personalized makeup consultation through the LINE App.
When the company tested user engagement for its personalized makeup page against another promotional page on its website without the virtual makeup feature, they found:
- 11x increase in page views
- 248% increase in average time spent on the page
Visit here to learn more about Coffret D’or and its use of Perfect Corp. AI-powered personalized recommendation engine.
These impressive figures are in line with what nearly all of our customers find. It reflects a genuine hunger on the part of consumers for the chance to take an AI-powered journey into the world of AR. As the growing power of AI allows for ever more personalized experiences, the consumer demand for such experiences will only grow.
“The artificial intelligence and augmented reality that Perfect Corp. has built into our skin diagnostics tool works so well that it really has an impact on our customers. They see the results as being highly personalized because it isn’t just someone behind a counter suggesting a product. They see the recommendations as being precisely based upon this digital analysis of their own skin.” - Heather Marianna, Director and Co-Founder of Marianna Naturals, and Founder of Beauty Kitchen.
Of course, this boosts sales as well. Marianna notes:
Since deploying our skin diagnostics tool we’ve seen our sales increase by more than 30%. Just about everyone who scans their skin, buys products. I believe it is the combination of the tool generating actual recommendations based upon the scan, along with the fact they can actually track their progress in enhancing their skin.”
In the U.S., Marianna Naturals wanted an AI-driven solution to perform skin analysis online, provide product recommendations, and to allow users to track the progress that their products produced.
“There is a sea of skin-care companies out there, and we wanted to be at the forefront. This meant deploying the highest-quality AI and augmented reality, to stand out from the other companies,” says Joel DeBellefeuille, Co-Founder, President & CEO of Marianna Naturals. “We needed industry-leading AI and AR.”
The company, after surveying what was available, chose Perfect Corp. for the accuracy of its skin diagnostics. Marianna Naturals has found that customers like their products so much—and the skin diagnostics app—that they return to measure improvements from using the products.
Here’s how Heather Marianna, Director and Co-Founder of Marianna Naturals, and Founder of Beauty Kitchen, described their experience with AI skincare:
“As soon as I saw what Perfect Corp. had created for us, I said: ‘Wow!’ The diagnostics were so precise, we saw we could use this on our website, as well as on iPads in our stores.”
The results for Marianna Natural’s use of AI skincare were immediate. In addition to the more than 30% increase in sales, noted earlier, the company enjoyed:
- 300% boost in website traffic
- 330% increase in website dwell time
Read the full stories about our successful skincare brand partners:
- Marianna Naturals - Popular plant-based skincare line in the US and Canada
- Decorté - known around the world for cutting-edge dermatological research and groundbreaking skincare technologies
- HOTARU PERSONALIZED - A glowing new skincare brand from Japanese personalization specialist Sparty
Using AI Skin Technology to Gain First-Mover Advantage in Skincare
Beauty industry participants who one year ago were taking a quick look at what benefits AI might someday provide for them, are rushing back to kick off projects. They’ve seen that AI, and the AR experiences it powers, is no longer an interesting concept, but absolute table stakes within the industry.
The Beauty industry isn’t alone in waking up to the opportunities:
“AI allows providers of goods and services to quickly and accurately project a 360-degree view of customers in real-time as they interact through online portals and mobile apps, quickly learning how their predictions can fit our wants and needs with ever-increasing accuracy.” - Forbes
AI skin analysis technology is driving new opportunities by giving brands the ability to know more about individual users than, in some ways, they even know about themselves. This is because leading edge technology such as Perfect Corp.’s AI skin analysis services, can evaluate the condition of their skin across a range of metrics. Brands can then use this diagnostic information to make ultra-personal product suggestions to the customer.
▲Introducing the advanced online skin analysis tool powered by AI & AR. Check out our YouTube channel for more beauty tech videos >
We’ll demonstrate how to harness the power of AI to provide users with a precise virtual skin analysis, which can then be coupled to exacting product recommendations, that users can see for themselves through AI-powered virtual try-on experiences. Beauty Tech is expected to grow to $34 billion by 2024. AI face mapping technology for skincare will be a total game-changer.
5 Ways AI Skin Technology Enriches Personalized Skincare Experience
As brands embrace Beauty AI Technology to provide enriching experiences for their customers, here are some basic guidelines to maximize success:
The power of AI should be used to unlock the door to personalized experiences. Avoid creating the impression that a user is just being served up a random selection of recommendations. Make it specific to their needs.
2. Explain Why a Product is Recommended
Personalization is enhanced when you let a user know why a recommendation is being made. Does it have to do with the structure of their face, the color of their eyes, length of their hair, shape of their lips? The more personalized you can make it, the more entranced your customer will be. Let her know this recommendation is just for her.
3. Keep it Fun and Easy
The virtual try-on experience must be streamlined and easy. The easier you can make the experience, the bigger the WOW factor you can create. You want the technology to be working so efficiently behind the scenes, that all they see is a magic mirror that lets them fly through a whole world of beauty options.
Beauty AI Technology is still new and emerging. Many consumers may be experiencing it for their first time. They may appreciate the experience—and trust the recommendations—even more if you briefly describe that AI and AR are analyzing their attributes and making recommendations based on that.
5. Ensure Consistency
Consistency of results is important. Ensure the choice of your AI-powered technology can produce consistent and repeated results on the same individual. Consumer lose trust in technologies quickly if they see random results between repeated usages.
To read more about best practices in AI beauty tech:
- Top UX Tips to Create the Best Web Virtual Try-On Experience
- 6 Things to Consider When Choosing Beauty Tech for Your Online Store
Great AI Skin Technology is the Key for Great E-commerce Experience
Great AI technology is the key to opening the door to this new world of ultra-personalization. Some of the first AR experiences enabled consumers to experiment with new hair colors—through VR. Though several players entered the field of offering virtual try-on for hair, the results could be very disappointing. Hair coloring could flow onto a sweater, or when the person turned their head, the color was left on the wall behind them.
Perfect Corp. avoided such problems from the start because its AR has always been powered by exceptional AI. Our AI identified hair on a strand-by-strand level, which enables captivating realism for virtual try-on for hair colors—and more. Requiring even more precise AI is rendering brows and lashes. Our AI, again, enables completely lifelike AR experiences, something our customers were quick to notice, and appreciate:
- “I was skeptical when we gave the challenge to Perfect Corp. I never thought they could capture the multidimensionality [of hair] and the subtle differences between those five shades of brown. But they did, and our whole team was amazed. … And they have been amazing us ever since.” - Tyler Wozny, Senior Product Manager, Madison Reed
- “Realism was an absolute essential for us, and realism is difficult to achieve with something as subtle as hair coloring. … The thing that really stood out about Perfect Corp. for us is their use of artificial intelligence. Their AI algorithms work with their augmented reality that gives it that very realistic appearance. In contrast, other try-on tools in the market are just straight-up augmented reality, and not as realistic-looking.” - Heather Lockwood, Director, Digital Transformation and Strategy, Aveda
- “We are averaging more than 10 million try-ons a month with Ardell Lashes. And we are delighted that a large percentage of those are coming from our international markets. For a brand like Ardell, that is distributed in over 100 countries around the world, it’s hard to think of another tool that could allow us to provide such a consistent consumer experience on a global scale.” - Marwan Zreik, Vice President, American International Industries
This same AI technology is required to place color precisely on lips, around eyes, and on the skin for foundation. Extending the power of AI from hair to skin required even greater technology, and the AI we’ve developed to do this is providing industry-moving rewards.
AI Skin Technology is the Biggest Trend in Skincare
Artificial Intelligence (AI) is everywhere—from the emergence of self-driving cars, to massive trading strategies on Wall Street. AI is also powering a new world of ultra-personalization in Beauty Tech.
The results will revolutionize the way customers interact with beauty products, and the world is taking notice:
“Perfect Corp.’s award-winning Beauty AI solutions have transformed the beauty shopping experience online and offline through interactive, hyper-realistic virtual beauty try-ons, and instant skin and hair diagnostics that change the way consumers shop and connect with brands. A ‘one-size-fits-all’ approach is no longer appealing to consumers, especially when it comes to beauty products, and AI has allowed the level of personalization that has never seen before.” - Analytics Insight
“There are now multiple AR and artificial intelligence (AI)-powered apps that allow users to test out makeup products, skin-care products, and even nail polish with an easy click of a button, right in the palm of your hand. The growth of AR and AI technology during the pandemic has been so successful, in fact, that makeup apps like YouCam are using their technology to help keep other beauty businesses afloat.” - Allure
“Welcome to the beauty industry’s golden age of artificial intelligence. What once was considered a novel, even borderline science-fiction idea is now becoming much more accessible to the masses thanks to new innovations across nearly every product category.” - Coveteur
“Perhaps the most compelling reason that digital models may become the standard is that they are the ultimate symbol of individuality and inclusivity. What if every time you shopped online you could see yourself in the clothes? Literally. If the algorithms were fed enough data about us as individuals they could generate content featuring us, each one of us, as models.” - Vogue
While there has long been excitement about AI in the beauty industry, Perfect Corp. has been an innovation pioneer in this field, developing the AI algorithms, deep learning, and precision AR to give brands the technology they need to captivate customers and increase sales.
While we are all hoping that the COVID-19 pandemic will soon be history, behavioral changes that it induced are likely to be long lived—especially if variants emerge that enable the problem to linger. Those who lived through lock-downs won’t be eager to stick a finger into samplers, and there may be long-term reluctance to return to crowded stores.
The great news for the Beauty Industry is that the AI and AR that enabled their customers to experience the joys of virtual try-on have relevance far beyond the need to isolate.
The pandemic opened the door to a new world of Beauty AI Technology that gives consumers a hyper-personal environment in which to explore. This same environment gives brands the opportunity to forge ever tighter bonds with their customers. AI face mapping technology provides a metrics-based analysis of skin that customers can trust and engage with. Brands can use this skin care technology to match skin condition to product recommendations, and customers can see for themselves how well the products work for them.
Again, a door has been opened to a new world—one that customers love, and that brands can use to fine-tune personalized offerings. We expect that such ultra-personalization is just the beginning of an entirely new realm within Beauty Tech.
AI Skin Technology FAQs:
1. What is skin tech?
Skin technology is a rapidly growing field of research and innovation, and its effects are already being seen in skin care practices. From skin sensors to medical advancements, skin tech provides practitioners with innovative ways to monitor skin health and diagnose diseases quickly and accurately. And with the creation of smarter tools for AI skin diagnostics, practitioners have greater insights into skin health. Currently, by only enabling the camera on the cellphone, the AI tech can accurately detect 14 types of skin concerns and recommend the skincare products accordingly. The potential for skin tech to revolutionize skin care industries continues to become more evident by the day.
2. What is a skin analyzer?
skin analyzers are an advanced skin technology that is revolutionizing skin care. By utilizing high-tech, skin analyzers objectively measure skin parameters, such as wrinkles, pores, acne, skin hydration and other skin concerns, giving the user greater access to data about their skin than ever before. The results are highly accurate and are accessible directly through a smartphone or tablet device. Skin analyzers offer unprecedented insight into skin condition which makes them ideal for both individuals who desire clear and youthful looking skin as well as skincare professionals who need reliable and comprehensive readings to provide more targeted treatments.
3. Is there an app to scan skin?
Perfect Corp. is revolutionizing skin technology with their AI tech for analyzer skin concerns. With its integration into websites, apps, and other e-commerce channels, consumers now have a convenient and reliable way to monitor skin health in real-time, resulting in subtle shifts in skin care routines that protect skin long-term. Perfect Corp.'s innovative product offerings ensure that brands can serve customer needs more actively than ever before. Their cutting-edge approach is sure to bring about more personalized skin care experiences for all users.
4. How accurate is AI skin analysis?
Skin analysis technology has become increasingly sophisticated over the years, allowing skin health professionals to accurately understand skin condition and recommend personalized regimens. Skin analysis techniques can vary but for many skin care professionals include imaging techniques and computer-based skin evaluation tools that help assess wrinkles, pore size, skin tone and more. By providing detailed information related to skin condition in combination with careful manual skin assessment, skin analysis can provide a strong base of information for customization of treatment plans that can provide real results.
Perfect Corp. has cemented its position as the leading skin technology company with its skin analysis system, which garnered great results in a recent medical study measuring skin assessments. The study compared the accuracy of Perfect Corp.'s skin analysis system to physician skin assessments and specialized skin analysis machines – and the findings confirmed that correlation was high.
5. What is the best tool to analyze the skin?
AI skin technology is revolutionizing skin care and skin analysis. With its speed, accuracy, and easy access to information, skin experts are now able to offer patients more attentive skin care than ever before. AI skin technology provides a fast alternative to manual analysis of skin conditions. Accurate diagnosis is key in accurate treatment recommendations; this streamlined speeds up the entire process significantly. Finally, the availability of readily accessible skin technology makes it easy for skin care professionals everywhere to save time while still providing quality patient services.
6. Which is the best facial machine?
Skincare professionals have long used AI technology in skincare to help doctors identify skin disorders and symptoms using medical skin scan imaging and tomography. Perfect Corp.’s AI virtual skin analysis technology aims to serve a similar purpose but for a completely different audience. The technology is aimed at providing useful, easy-to-understand skin condition information to consumers, simply by using the camera built into their smartphones.
7. What is acne face mapping?
Coming from ancient Chinese practices, acne face mapping views the status of each section of the face as a reflection of the inner health of the person. Nowadays, AI technology is capable of quickly mapping your face, and displaying the skin concerns of each section on the face.
8. What technology is used in the skincare industry?
The skincare industry incorporates various technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), Data Analytics, Biotechnology, and Nanotechnology to enhance product effectiveness, personalize experiences, and improve overall skincare practices.
9. What is AI in skincare?
AI technology advancements have enabled instant analysis of skincare concerns through smart devices, providing an interactive and hyper-personalized experience. This innovative approach allows brands to connect with consumers along their skincare journey, offering tailored recommendations and enhancing the overall skincare experience. AI in skincare revolutionizes the way skincare concerns are addressed, leveraging data-driven insights for accurate and accessible solutions.
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