What Are Doe Eyes? An Ultimate Guide & Brands' Opportunities

What Does It Mean to Have Doe Eyes?

Doe eyes refer to a wide-eyed, soft, and innocent look reminiscent of a female deer. This eye shape is often celebrated for its expressive and youthful appearance, making it a favorite in both natural and glam makeup trends.

(Source @jackiewyers Instagram)

Characteristics of Doe Eyes

• Large, round shape
• Visible upper eyelids
• Neutral or upward-tilting outer corners
• A soft, open, and approachable gaze

How to Tell If You Have Doe Eyes

If your eyes appear naturally wide and round, with upper lids that show even when relaxed, and little to no downward tilt at the corners, you likely have doe eyes.

Want to be sure? Use our AI Eye Shape Detector to analyze your eye shape instantly.

Doe Eyes vs Siren Eyes: What’s the Difference?

How to Get Doe Eyes with Makeup

(Source @isasliner Instagram)

1. Use nude or white eyeliner on the waterline
2. Apply soft eyeshadow shades on the lid
3. Keep eyeliner thin and round the upper lash line
4. Use lengthening mascara or wispy lashes
5. Highlight the inner corners to brighten the eyes

Trending Looks: Doe Eye Makeup on Instagram

Explore how creators and artists around the world interpret the doe eyes trend:

(Source @kayli.boyle Instagram)

(Source @daniellemarcanInstagram)

(Source @eyeoutfits Instagram)

(Source @emblawigum Instagram)

How Beauty Brands Can Monetize the Doe Eyes Trend

With the rising interest in doe eyes among consumers, beauty brands have a unique opportunity to develop products, campaigns, and experiences tailored to this look. Here's how:

1. Launch dedicated "Doe Eye" makeup collections:

(Image Source: Sephora)

• Create curated eyeshadow palettes in soft neutrals, pinks, and shimmer tones.
• Design eyeliners with round-tipped brushes to help draw soft curved lines.
• Develop lengthening mascaras and doll-like false lashes to amplify the round-eye effect.

2. Integrate the Doe Eyes look in virtual try-on tools:

• Feature "Doe Eyes" as a preset filter in virtual eye makeup apps.
• Leverage Perfect Corp’s AI Eye Makeup Try-On to offer instant previews of the look.
• Encourage social sharing of before-and-after try-ons using branded hashtags.

3. Launch influencer campaigns around the trend:

• Partner with beauty creators to showcase tutorials on achieving the doe eye effect.
• Host a "#DoeEyesChallenge" on TikTok and Instagram to drive UGC and buzz.

4. Release limited-edition or collaborative packaging:

• Design collectible packaging with whimsical deer-inspired visuals.
• Collaborate with celebrities or characters known for round, expressive eyes.

5. Enhance in-store and popup experiences:

• Set up AI-driven try-on kiosks that simulate doe eye makeup looks.
• Theme store displays or popups around "soft gaze" or "deer-eye beauty."

Why Are Doe Eyes Considered Attractive?

Psychologically, large eyes are associated with youth and innocence, which can evoke a nurturing response. This subconscious appeal is why doe eyes are often considered soft, beautiful, and captivating.

Origin of the Term "Doe Eyes"

The term comes from the female deer (doe), known for its large, gentle eyes. It became popular in literature and film and is now a staple description in beauty and makeup culture.

FAQ: All Your Questions About Doe Eyes, Answered

What does it mean to have doe eyes?

It means having large, round eyes with a soft, expressive, and innocent appearance, resembling a female deer.

Is doe eyes a compliment?

Yes, being described as having doe eyes is generally a compliment. It’s associated with beauty, charm, and gentleness.

Why are doe eyes so attractive?

Doe eyes are perceived as youthful, tender, and emotionally expressive, which psychologically enhances their attractiveness.

Which is better, doe or siren eyes?

There’s no definitive “better”—doe eyes evoke softness and innocence, while siren eyes are seductive and mysterious. Choose based on your desired aesthetic.

What are the characteristics of doe eyes?

Large, round, open appearance; visible upper eyelids; gentle outer corners.

How to determine if you have doe eyes?

Compare your eye shape to common traits or use tools like Perfect Corp's AI Eye Shape Detector.

What are the different types of doe eyes?

Natural, almond-leaning, upturned, and enhanced with makeup—all retaining a soft, round look.

How to achieve doe eyes makeup?

Use light liner on waterline, rounded mascara shape, soft shadows, and highlight inner corners for an open effect.

What is the origin of the term "doe eyes"?

It originates from the female deer (doe), known for its large, gentle gaze. It gained popularity in literature and film.