New York City, September 19th, 2019—The world’s leading augmented reality (AR) beauty company, Perfect Corp. is delighted to announce a new global strategic partnership with the Alibaba Group. Perfect Corp. has seamlessly integrated its advanced YouCam Makeup AR virtual try-on technology into Taobao and Tmall online shopping experience, elevating the beauty shopping journey by bringing innovative new virtual tryouts to consumers in China.
Alibaba and Perfect Corp. have identified strong synergies in the fast-growing demand for online beauty shopping powered by beauty tech innovations. With the consumer’s increasing demand for virtual product try-on experiences, Alibaba recognizes Perfect Corp.’s superior advances in the development of AR technologies across all beauty categories including cutting-edge AR makeup styles, lipsticks (seven textures, single color, two-tone color, and ombré shades), blush, eyeliner, eyelashes, eyeshadow and complete makeup looks integrated across Alibaba’s e-Commerce platforms. Consumers can now experience seamless AR try-before-you-buy shopping on Tmall.