Perfect Corp. integrates augmented reality technology into Vogue.fr to build an immersive and highly engaged reader experience.
Paris, France—November 12nd, 2019 —Perfect Corp. and Vogue.fr launch a first-of-its-kind partnership. This is the first time that Vogue.fr is offering its readers an interactive makeup try-on experience on its website. With the advanced augmented reality (AR) makeup try-on technologies from YouCam Apps and the rich stunning makeup editorial from Vogue.fr, reader can try the Fashion Week makeup looks instantlyusing the camera on your smartphone or computer.The user can play with and try different looks, then return to reading the article. This type of personalised experience brings the fashion week look to life, creating a remarkable level of engagement and immersion for advertisers and readers
Vogue.fr, the top-of-the-line luxury media outlet, strategically partnered with Perfect Corp. the world’s #1 AI and AR Beauty Tech SaaS provider, leverage innovative augmented reality technology to enable the makeup try-on experience and bring added value to their brand partners and prospect advertisers.
“We are excited to launch the first ever editorial makeup try-on with Vogue France to bring the content to life” says Perfect Corp. CEO, Alice Chang. “This exciting partnership allows readers to interact and engage with Vogue.fr content in a completely new and unique way”
“At Vogue.fr, we’re continuousily looking for a innovative experience to our readers and advertisers, “ says Yves Bougon, Condé Nast France CEO. “We are thrilled that Vogue the first media in France to adopt the AR try-on experience which enhance our readers interaction.
To try out YouCam and Vogue.fr unique virtual content experience on https://events.vogue.fr/relooking-et-maquillage-virtuel-testez-les-tendances-des-defiles-de-mode-en-ligne.
App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
YouCam for Business is available for free download on the App Store and Google Play.
About Perfect Corp.
With over 750 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
ABOUT VOGUE & CONDE NAST
As an essential observer and major player in the fashion industry, Vogue chooses, deciphers and boldly stages the latest creative news. Its expert lighting combined with its innovative spirit have made this iconic title a reference, synonymous with excellence, credibility and trust that has been established for 99 years. Vogue Paris has consolidated its leadership position by bringing its expertise and style to the web and social networks, reaching a strong community of more than 12 million people (total paid circulation: 108,570 paid copies[OJD 2018] for Vogue Paris, 1,382,000 readers [source Etude One 2017], 2.3 million views on Vogue.fr, 5,100,000 fans on Facebook, 2,470,000 followers on Twitter, 5,4 million on Instagram and 1,120,000 Pinterest subscribers...).
Condé Nast International (CNI) sets the benchmark for publishing excellence with leading print and digital brands including Vogue, Vanity Fair, GQ, Wired, and AD among others. Reaching more than 240 million consumers, we are committed to delivering beautiful, influential content and brand experiences for individuals who demand to be inspired.
Perfect Corp. Press Contacts
Corporate: Peggy Chiang at press@perfectcorp.com or by phone at: +886-2-8667-1265, ext. 2300
USA: Lindsay London at contact_pr@perfectcorp.com or by phone at +1 (212) 929-7979
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone at: +81-3-5875-6651
China:Celine Lo at celine_lo@perfectcorp.comor by phone: + 86 1582 112 8182
Europe: Sylvain Delteil at contact_pr_uk@perfectcorp.com
All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2019 Perfect Corp. All rights reserved.