Apr 08, 2020

The Digital Surge: How Beauty Brands Conduct Digital Training in the Wake of COVID-19

The Digital Surge: How Beauty Brands Conduct Digital Training in the Wake of COVID-19

Digital solutions have been a successful business practice for decades, but in the wake of a global health pandemic, more companies than ever are relying heavily on virtual connections to stand in place of physical ones. Recent social distancing limitations have resulted in a surge in stay home and Work-from-Home (#WFH) remote practices forcing us to rely on digital connections more than ever before.

Video conferencing technology has quickly become the new norm, helping millions of workers connect digitally with their colleagues. However, traditional video conferencing presents a variety of challenges, especially when used for beauty education training purposes. Due to the personalized nature of product application and testing, beauty advisor trainings and consultations rely heavily on  in-person interactions.  It’s essential for beauty professionals to be able to see the results of each product application on an individual’s unique face as it is applied. YouCam AR Live Training applies modern augmented reality (AR) and facial recognition technology platforms to create a similar digital training experience via remote, virtual channels.

Given the current work from home realities faced during our fight against COVID-19, beauty companies are looking for ways to continue their training initiatives, minimize disruptions, and seamlessly adapt to a digital-first remote work strategy. As the modern day consumer craves more tailored beauty shopping experience that speaks to their specific, individual needs, providing personalized professional advice to clients is one of the most important differentiators that a beauty brand can possess today. Therefore, delivering comprehensive brand training to beauty advisors is an indispensable part of beauty business’ operations in order to exceed this value proposition.

YouCam A.R.T.allows beauty brands to connect via livestream video chat to host remote trainings powered with interactive AR capabilities that allow for virtual product try-ons and sales trainings to beauty advisors. The interactive digital platform invites an enhanced level of connectivity that goes beyond a traditional voice or video conference call, and invites an experiential element that speaks to the human connection despite the digital screen. The complimentary YouCam A.R.T. Special Program for COVID-19aims to keep teams connected and operational despite the challenges posed by remote working arrangements. To begin your complimentary license, please complete the online application, available here.

By using the website, you agree to our use of cookies. Head to our cookie statement to learn more about cookies and manage cookies on this website.