Apr 20, 2020

Perfect Corp. Partners with MAKE UP FOR EVER for AI-powered Foundation Shade Matching, Virtual Try-On, and Personalized Product Recommendations

Perfect Corp. Partners with MAKE UP FOR EVER for AI-powered Foundation Shade Matching, Virtual Try-On, and Personalized Product Recommendations

The AI Smart Shade Finder web solution transforms online shopping experience by accurately detecting consumer’s skin tone and recommending the right foundation match.

Paris April 20, 2020 Perfect Corp, the beauty AI+AR tech solutions provider behind the world’s leading virtual beauty try-on app YouCam Makeup, partners with renowned professional makeup brand MAKE UP FOR EVER to introduce an artificial intelligence (AI) Smart Shade Finder on the brand’s website for the easy and accurate foundation shade matching and subsequent personalized product recommendation, allowing a true-to-life try-on experience. This innovative and inspiring partnership re-imagines how beauty shoppers find their perfect foundation shade through the use of advanced AI and deep learning, which gives users an opportunity to virtually try-on multiple foundation shades and receive personalized product recommendations based on their results. This cutting-edge beauty technology offers an effective and safe way for customers to experience the product before making a purchase.

Finding the right foundation shade is a tedious and complex process as every beauty shopper, from novice to connoisseur, has a unique combination of skin features and tones, as well as individual needs. Furthermore, consumers often need to test various foundation shades by applying them directly to the skin to make sure they’ve found the right match. The advanced beauty AI+AR technology greatly simplifies this process by leveraging AI smart detection based on over 200,000 learning samples across all skin groups, as well as AR virtual try-on capabilities, to create a truly personalized experience for consumers. This level of precision and accuracy strengthens the confidence of beauty shoppers who are now able to instantly try the extensive MAKE UP FOR EVER foundation shade range in seconds, to find their best shade match. Moreover, taking into consideration the modern trend toward digital transformation, this virtual try-on solution will help MAKE UP FOR EVER stay connected with consumers who are accustomed to traditional, in-store beauty retail experience.

“We are very excited to team up with MAKE UP FOR EVER to launch the online virtual AI Shade Finder which will deliver a more personalized beauty experience to consumers” says Perfect Corp. founder and CEO, Alice Chang. “Beauty industry is becoming more and more digitally-driven. This inspiring partnership will re-imagine the beauty shoppers’ journey and allow them to interact and engage with MAKE UP FOR EVER in a completely new and unique way.”

"At MAKE UP FOR EVER, we believe in the expertise of our makeup artists and we are passionate about technology. That’s why we have developed the SHADE FINDERAI, thanks to AI solution and in collaboration with our pros. ” - Gabrielle Rodriguez, President and CEO of MAKE UP FOR EVER.


App Availability
YouCam Makeup is available for free download on the App Store and Google Play.

YouCam Perfect is available for free download on the App Store and Google Play.


About Perfect Corp.

With over 800 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. For further information about Perfect Corp. visit and follow us on LinkedIn

Press Contacts

Corporate:Tony Tsai at or by phone at: +886-2-8667-1265, ext. 2167

USA: Lindsay London at or by phone at +1 (212) 929-7979

Japan: Ryusho Hosaka at or by phone at: +81-3-5875-6651

China:Celine Lo at celine_lo@perfectcorp.comor by phone: + 86 1582 112 8182 

Europe: Sylvain Delteil at


All companies and product names mentioned herein are for identification purposes only and are the sole property of their respective owners. Copyright © 2020 Perfect Corp. All rights reserved.

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