Perfect Corp. Partners With Amorepacific to Bring Revolutionary AI & AR-powered Virtual Try-on to AMOREMALL App

Seoul, South Korea – October 27, 2021 – Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, has partnered with South Korean beauty and cosmetics giant Amorepacific Corporation to integrate Perfect Corp.’s cutting-edge virtual beauty solutions into AMOREMALL’s e-commerce platform. The popular shopping app will allow its users in Korea to virtually try out a wide array of makeup products, discover their perfect foundation match using the latest advancements in AI technology, and receive real-time skin diagnostics tailored to their specific concerns.

The advanced in-app feature powered by the state-of-the art AI & AR beauty technology creates a truly personalized experience for consumers and greatly simplifies the shopping journey by taking the guesswork out of the decision-making process.

Amorepacific will incorporate the following solutions: 

•  AR Virtual Makeup: leveraging the latest AI and AR advancements, this innovative product allows users to virtually try on hundreds of hyper-realistic lipstick shades and textures in mere minutes. The service has been launched for several brands, including Hera, Mamonde, Laneige, Rarekind, Aritaum, and Sulwhasoo brands. 
•  AI Foundation Shade Finder: AI technology scans a live image of the user’s face and assists shoppers with finding their perfect foundation shade, providing an instant match among 181 different shades from multiple brands, including Hera, IOPE, Hanyul, Lirikos, Mamonde, Laneige, Sulwhasoo, and BeREADY. 
•  AI Skin Analysis: this unique real-time skin diagnostic tool provides beauty shoppers with a personalized evaluation of the most common skin concerns, including dark circles, oiliness, redness, age spots, texture, and wrinkles. Users will receive tailored product recommendations to target their specific skin concerns upon completing the analysis, which only takes several seconds. 

“The modern-day consumer seeks tailored shopping experiences and expects expert advice from the brands they support. We’re excited to partner with the beauty giant Amorepacific and tap into the power of advanced beauty tech to deliver interactive and experiential shopping journey to AMOREMALL app users.” said Perfect Corp. founder and CEO Alice Chang. “We are thrilled to bring our products to the Korean market and provide beauty buffs and novices alike with a chance to explore Amorepacific beauty products in a new, engaging, and ultra-personalized way.”

"We are thrilled to position ourselves at the forefront of the digital revolution and be among the first to bring this modern technology to beauty shoppers in South Korea" said Amorepacific CDTO, Seongbong Hong. "Perfect Corp.'s innovative solutions will take our consumer shopping experience to the next level and allow shoppers using our platform to experiment with products in a whole new way."

To learn more about Perfect Corp’s solutions, please visit https://www.perfectcorp.com/business.

To try the new Amorepacific experience, please visit the following website on your mobile device:  https://m.amoremall.com/kr/ko/smartBeauty/home, or download the Android or iOS AMOREMALL app. 

About Perfect Corp.

With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

About Amorepacific Corporation

As Korea’s leading beauty company, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.

Press Contacts

Perfect Corp. official website: https://www.perfectcorp.com

Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/

Perfect Corp. official Blog: https://www.perfectcorp.com/consumer/blog  

Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167

South Korea: Bella Hong Bella_Hong@PerfectCorp.com

USA: Ali Shapiro at contact_pr@perfectcorp.com or by phone +1 (212) 334-9753 ext. 147

Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651

China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86-21-2231-0542  

Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com

Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com

United Kingdom: Will Parrott at contact_pr_uk@perfectcorp.com