Jan 20, 2022

Case Study Reveals Perfect Corp.’s AR Virtual Try-On Technology Strengthened ESG Efforts of KAO

Case Study Reveals Perfect Corp.’s AR Virtual Try-On Technology Strengthened ESG Efforts of KAO

Perfect Corp.’s AI-powered AR Virtual Hair Color Try-On technology propels Japanese hair color brands Blaune and Liese, to meet Sustainable Development Goals

Tokyo, Japan (January 20th, 2022) - Perfect Corp., the leading AI and AR-powered beauty and fashion tech solutions provider and winner of the 2021 BIG Awards’ ‘Green Product of the Year’ category, today released results of a case study showing enormous reductions in plastic waste following the implementation of its AI Virtual Hair Color Try-On solution. The game-changing technology, which allows users to virtually try on hair colors in real time using the latest AR technology, has contributed to Kao Corporation's Sustainable Development Goals (SDG), thereby bolstering ESG commitments, driving sustainability in beauty and cutting CO2 emissions.

Kao Corporation’s introduction of the ‘Live Hair Color’ function (powered by Perfect Corp.’s AI Virtual Hair Color Try-On) in October 2020, allowed Kao’s customers to simulate hair color try-on in real time using the latest AR technology. The function, which is popular with Kao’s customers, has eliminated the need to use hair bundle color swatches - the traditional tool to support hair color selection in stores.

Reducing Plastic Use and Achieving Sustainable Development Goals with AR

Since October 2021, KAO no longer provides plastic hair bundle color samples, previously amounting to averages of around 56 tons per year. This has led to a marked reduction in the amount of plastic manufactured for the brands. The AR-powered hair color simulation tool allows users to sample Kao’s hair dye products on their own hair by simply scanning the QR Codes* on in-store POPs and the back of product packages with their smartphones, making it possible to enjoy sampling colors without the need for conventional hair bundle color swatches.

Perfect Corp.'s service has proven to provide meaningful shopping experiences, and robustly supports and empowers the achievement of sustainable initiatives such as the reduction of plastic usage and CO2 emissions by beauty industry companies.

Delivering Sustainable Solutions and Cutting Emissions with AI Virtual Hair Color Try-On

“We were not only able to stimulate interest in the product, but also reduce the amount of plastic used by introducing the hair color simulation in collaboration with Perfect.” Shared a Kao Corporation representative. “These efforts have been well received by many customers, and distributors have given high marks to our environmental efforts, which are expected to spread as an industry-wide initiative. We continue to aim to provide services that not only improve customer satisfaction but also lead to environmental friendliness by incorporating digital technology”

“AI and AR-powered solutions find themselves at the heart of sustainability in the modern-day beauty industry.” said Perfect Corp. Founder and CEO, Alice Chang. ”We are delighted that our solutions have contributed to such a large reduction in plastic waste for KAO Corporation, and look forward to continuing to provide solutions that empower brands to reach their ESG targets, making the industry a more sustainable and eco-friendly place”

Experience the AI Virtual Hair Color Try-On solution here:

Learn more about the solution here:

*QR Code is a registered trademark of DENSO WAVE INCORPORATED.

About Perfect Corp.

Perfect Corp. is the leading SaaS artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, dedicated to transforming the consumer shopping experience through innovative digital technologies for businesses and consumers. Recognized as the AI and AR powerhouse, our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to offer results-driven, interactive, and sustainable digital-first beauty and fashion tech business solutions for brands and retailers. On the consumer side, with over 950 million downloads globally, the immersive collection of YouCam apps, including YouCam Makeup and YouCam Perfect, provide a platform for individuals to virtually try-on products, looks, and styles conveniently from their smart device. To discover expert beauty tech insights and unlock powerful ROI secrets, read the Complete Guide to Beauty Tech.

About Kao Corporation

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America, and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,400 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.

Press Contacts

Perfect Corp. official website:

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Perfect Corp. official Blog:  

Corporate: Tony Tsai at or by phone: +886-2-8667-1265, ext. 2167

USA: Ali Shapiro at or by phone +1 (212) 334-9753 ext. 147

Japan: Ryusho Hosaka at or by phone: +81-3-5875-6651

China: Winter Zhang at or by phone: +86-166-2139-1855

Europe: Jessica Thiant at

Mexico: Ingrid Motta at or by phone: (+521) 5512491739

United Kingdom: Will Parrott at

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