Perfect Corp. Leadership Series- Beauty Tech Talks: The Power of Virtual Try-Ons

A chat with American International Industries, the company behind Ardell Beauty and Punky Hair Colour, for a look into their beauty tech strategy and how virtual beauty try-ons have reshaped their consumer experience. As consumer shopping behaviors continue to evolve in wake of the global pandemic, beauty shoppers have turned to virtual try-on experiences to discover, try, and shop for beauty. One of the first brands to adopt advanced AR+AI virtual try-on, was American International Industries—the parent company behind Ardell Beauty and Punky Colour.