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Prior to the global shift towards digital-first strategies, it was evident that brands needed to grasp and respond to their consumers' digital behaviors. The ongoing advancements in artificial intelligence (AI), augmented reality (AR), and machine learning technologies contribute significantly to enhancing the consumer experience. Specifically, the latest AI Skincare Scanner offers precise skin analysis results, thereby enhancing the landscape of skincare brands.
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3 Steps AI Skincare Scanner Takes to Do a Skin Analysis & What to Expect
AI Skincare Scanner is an online skin analysis tool that provides precise skin assessments with up to 15 different skin concerns. This innovative skin technology was built using over 70,000 medical-grade images to develop AI deep-learning algorithms to detect unique skin conditions. It has been verified by skincare professionals and is proven to increase e-commerce sales for brands.
Performing a skin analysis with the AI Skincare Scanner involves three simple steps:
- Step 1: Activate the camera.
- Step 2: Capture a photo or utilize the live-camera mode.
- Step 3: The AI promptly analyzes the user's face and presents test results within seconds.
The Latest Capability
Currently, the skincare scanner app is able to detect:
- spots
- wrinkles
- texture
- dark circles
- redness
- oiliness
- moisture levels
- acne
- eye bag
- skin firmness
- skin radiance
- upper droopy eyelids
- lower droopy eyelids
- visible pores
- tear trough
Product Recommendations
In addition to detecting skin concerns, the latest skin innovations can also provide personalized product recommendations. These instant skin health readings can be coupled with professional product recommendations, helping brands to serve the individual needs of the user and subsequently boost consumer confidence.
Visualize The Possible Improvements
The technology can also be leveraged for skin emulations, by generating visual simulation that tracks gradual improvements directly on a user's face. This technology can showcase how the customer's skin condition will be improved following consistent use of the products.
A Personalized Skin Care Experience Accessible Anywhere, Anytime
The Skincare Scanner has become fundamental in helping brands process millions of data combinations to generate expert recommendations, offering consumers trusted advice through a digital skincare beauty experience. Brands can now offer a remote, personalized skincare routine for their customers from the comfort of their homes.
Compatible with iPhone & iPad
Thanks to advanced mobile camera lens technology, high-quality iPhone and iPad cameras now deliver accurate skin analysis without the need for additional hardware. This seamless experience allows users to perform instant skin diagnostics directly from their devices. Skincare brands are leveraging this to offer personalized skincare routines and product recommendations based on real-time skin assessments.
▼ AI Skincare Scanner can be accessed by user's mobile phones or laptop.
The innovative online skincare scanner is playing a critical role in bringing an easy-to-access digital skincare experience to online shoppers. Now that AI can read a shopper's skin condition reliably, it gives skincare brands a new spectrum of applications to help enhance the online skincare shopping experience and offer customers a brand new experience of the latest skin innovations.
By reimagining skin consultation through a digital lens, brands can successfully leverage AI skincare scanners to recreate a remote digital experience that delivers expert advice through the touch-free environment that is most desirable today.
Full Introduction of AI Skin Technology: The History, The Success Stories and More >
How Brands Leverage Online Skincare Scanner Technology
Case Studies: Neutrogena
Skincare brands such as Neutrogena have already explored using AI skin scanner technology to help their online customers understand their skin conditions better by guiding them through an AI-powered online assessment tool.
The online assessment is easy to use and works on any camera-enabled device, making it extremely convenient for online shoppers.
A great benefit of the skincare scanner technology is its ability to convey information in a highly visual way right on the customer's face, helping them to see the problematic skin areas by providing an objective score for each skin condition. This skin innovation is extremely intuitive and helps customers understand the results much better.
Case Studies: La Roche-Posay
Another leading skincare brand, La Roche-Posay, has taken it one step further, spearheading the development of the advanced skin tracking necessary for the analysis of the most common skin concern—acne; a concern that affects more than 40 million individuals in the US every year.
The La Roche-Posay Acne Spot Scan tool delivers an immediate acne spot reading and personalized product recommendations for treatment, directly through a mobile device. This type of advanced skin tech helps to instantly educate and inform the consumer of their skin health, helping to track various areas of concern and allowing brands to recommend the appropriate products to meet individual customer needs.
The Future of AI Skincare Scanner Technology
AI and skin tech will continue to advance and make improvements in the skincare industry. Visually diagnosing multiple skin concerns is not an easy task, however, through better training and the use of sophisticated AI algorithms, we have seen tremendous results so far.
As we make further progress in this area, we expect to see more types of skin concerns be analyzed by the latest skin tech, with more accurate results being delivered. The user experience will also be upgraded from a static photo-based skin analysis experience to a real-time video-based one.
▶ Related Readings: 5 Reasons Brands Are Serious about Skincare Technology
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Skincare Scanner FAQs
What is a facial skin scan?
A facial skin scan is used for online skin analysis to provide information on a user's skin health. The technology provides users a real-time online analysis of their skin health across 15 skin concerns, and also differentiates skin conditions at different stages in their lifecycle and then highlights the results through an interactive AR overlay.
How do you perform a skin analysis?
AI technology makes it easy and accurate. By enabling the camera from a laptop or mobile phone, the skin analyzer will automatically detect your facial skin and provide a scanning result within a few seconds.
What is the purpose of skin analysis?
For customers, a regular skin analysis helps them to better understand their daily skin conditions, and apply products accordingly. For brands, the skin analysis helps them to provide truly customized skincare products to the users. Many brands have seen the increase in both sales and customer engagement with the help of AI skin analysis.
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