Prior to the global shift towards digital-first strategies, it was evident that brands needed to grasp and respond to their consumers' digital behaviors. The ongoing advancements in artificial intelligence (AI), augmented reality (AR), and machine learning technologies contribute significantly to enhancing the consumer experience. Specifically, the latest AI skin technology offers precise skin scanning results, thereby enhancing the landscape of skincare eCommerce.
3 Steps AI Skin Scanner Takes to Do a Skin Analysis & What to Expect
AI Skin Scanner Technology is an online skin analysis tool that provides precise skin assessments with up to 14 different skin concerns. This innovative skin technology was built using over 70,000 medical-grade images to develop AI deep-learning algorithms to detect unique skin conditions. It has been verified by skincare professionals and is proven to increase e-commerce sales for brands.
Performing a skin analysis with the AI Skin Scanner involves three simple steps:
- Step 1: Activate the camera.
- Step 2: Capture a photo or utilize the live-camera mode.
- Step 3: The AI promptly analyzes the user's face and presents test results within seconds.
The Latest Capability
Currently, the AI skin scanner is able to detect:
- dark circles
- moisture levels
- eye bag
- skin firmness
- skin radiance
- upper droopy eyelids
- lower droopy eyelids
- visible pores
In addition to detecting skin concerns, the latest skin innovation can also provides personalized product recommendations. These instant skin health readings can be coupled with professional product recommendations, helping brands to serve the individual needs of the user and subsequently boost consumer confidence.
Visualize The Possible Improvements
The technology can also be leveraged for skin emulations, by generating visual simulation that tracks gradual improvements directly on a user's face. This technology is able to showcase how the customer's skin condition will be improved following consistent use of the products.
A Personalized Skin Care Experience Accessible Anywhere, Anytime
The virtual skin scanner technology, like AI skin tech, has become fundamental in helping brands process millions of data combinations to generate expert recommendations, offering consumers trusted advice through a digital skincare beauty experience. Brands can now offer a remote, personalized skin care routine for their customers from the comfort of their homes.
Compatible with Mobile Devices, Websites, and More
The recent skin tech and mobile camera lens technology have quickly eliminated the need for peripheral hardware instruments and introduced a seamless instant skin diagnostic experience that users can play around with using just their smartphone.
Skincare brands took it one step further, by giving online shoppers a personalized skincare routine and product recommendations based on the online skin assessment results.
▼ AI Skin Scanner can be accessed by user's mobile phones or laptop.
The innovative online skin scanner is playing a critical role in bringing an easy-to-access digital skincare experience to online shoppers. Now that AI can read a shopper's skin condition reliably, it gives skincare brands a new spectrum of applications to help enhance the online skincare shopping experience, and offer the customers a brand new experience of the latest skin innovations.
By re-imagining the skin consultation through a digital lens, brands can successfully leverage AI skin tech to recreate a remote digital experience that delivers expert advice through the touch-free environment that is most desirable today.
How Brands Leverage Online Skin Scanner Technology
Case Studies: Neutrogena
Skincare brands such as Neutrogena have already explored using AI skin scanner technology to help their online customers understand their skin conditions better by guiding them through an AI-powered online assessment tool.
The online assessment is easy to use and works on any camera-enabled device, making it extremely convenient for any online shoppers.
A great benefit of the skin scanner technology is its ability to convey the information in a highly-visual way right on the customer's face, helping them to see the problematic skin areas by providing an objective score for each skin condition. This skin innovation is extremely intuitive and helps customers understand the results much better.
Case Studies: La Roche-Posay
Another leading skincare brand, La Roche-Posay, has taken it one step further, spearheading the development of the advanced skin tracking necessary for the analysis of the most common skin concern—acne; a concern that affects more than 40 million individuals in the US every year.
The La Roche-Posay Acne Spot Scan tool delivers an immediate acne spot reading and personalized product recommendations for treatment, directly through a mobile device. This type of advanced skin tech helps to instantly educate and inform the consumer of their skin health, helping to track various areas of concern, and allows brands to recommend the appropriate products to meet individual customer needs.
The Future of AI Skin Scanner Technology
AI and skin tech will continue to advance and make improvements in the skincare industry. Visually diagnosing multiple skin concerns is not an easy task, however, through better training and the use of sophisticated AI algorithms, we have seen tremendous results so far.
As we make further progress in this area, we expect to see more types of skin concerns be analyzed by the latest skin tech, with more accurate results being delivered. The user experience will also be upgraded from a static photo-based skin analysis experience to a real-time video-based one.
Skin Scanner FAQs:
What is a facial skin scan?
A facial skin scan is used for online skin analysis to provide information on a user's skin health. The technology provides users a real-time online analysis of their skin health across 14 skin concerns, and also differentiates skin conditions at different stages in their lifecycle and then highlights the results through an interactive AR overlay.
How do you perform a skin analysis?
AI technology makes it easy and accurate. By enabling the camera from a laptop or mobile phone, the skin analyzer will automatically detect your facial skin and provide a scanning result within a few seconds.
What is the purpose of skin analysis?
For customers, a regular skin analysis helps them to better understand their daily skin conditions, and apply products accordingly. For brands, the skin analysis helps them to provide truly customized skincare products to the users. Many brands have seen the increase in both sales and customer engagement with the help of AI skin analysis.
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