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At Google I/O 2025, Google debuted its cutting-edge virtual try-on tech, letting shoppers see clothes on themselves before buying. No guesswork, no returns. For brands, this isn’t just cool—it’s conversion gold. This shift marks the new standard in eCommerce, and yes, your brand can have it too. This article shows you how to get AI clothes try-on and even an API for a low cost.
Google’s Latest Release: AI Clothes Try-On
Google/Screenshot by Joe Maldonado/CNET
Unveiled at the Google I/O 2025 keynote, Google’s new AI try-on tool lets users upload full-body photos to see how clothes from online listings would look on them. Powered by a custom image-generation model, it understands body shapes and fabric behavior—how materials fold, stretch, and drape in real life. It even adjusts for different poses, bringing a new level of realism to virtual shopping.
How to Use Google’s “AI Mode” to Try On Clothes Virtually (Step-by-Step)
Credit: Google
Step 1: Join Search Labs First
You'll need to opt in to Google’s Search Labs testing platform (available for U.S. users only).
**Joining Search Labs too complicated? Click below to let us know, and we’ll guide you on installing the Clothes API!
Step 2: Browse Product Listings
Search for clothing items like shirts, pants, skirts, or dresses on Google.
Step 3: Tap “Try It On”
Look for the “Try it on” icon overlaid on eligible product images and tap it.
Step 4: Upload Your Photo
Upload a well-lit, full-body photo of yourself.
Get Virtual Clothes Try-On for Your Brand
If you have e-commerce websites selling t-shirts, dresses, and jackets, you can consider contacting us today to instantly set up AI clothes try-on for your brand.
About Us, Perfect Corp: A global leader in AI and AR solutions for the beauty and fashion industries, offering virtual try-on technology for apparel, accessories, and cosmetics, skin analysis —fully customizable to fit each brand’s unique needs.
Highlight 1: Hyper-Realistic Results
Upload your photo and an outfit reference to preview styles instantly
Highlight 2: Fit Simulation for All Body Types & All Gestures
Our advanced AI technology is designed to adapt to different body shapes and sizes, providing accurate and realistic virtual try-on experiences for all users. With consistent results across various body types, our solution ensures an inclusive and seamless shopping experience.
Highlight 3: From Tops and Bottoms to Full Ensembles
AI enables full or partial outfit swaps—crafted to meet every wardrobe vision with stunning realism, allowing upper body, bottom body, or full body clothes try on.
Shape the Future of Marketing with Creative Experiences
The Google I/O releases prove once again why fashion, culture, and innovation are critical intersections for brands to stay competitive. Beauty brands, especially, have a unique role in using artistry to engage audiences and deepen their emotional connections.
Want to make the most of this global spotlight? Explore virtual fashion and AI-driven marketing solutions with Perfect Corp. Create groundbreaking, interactive campaigns that ensure your brand doesn’t just participate in the conversation but leads it.
Dive into the future of beauty marketing today.
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