Makeup and Color Trends as the World Emerges from the Pandemic

As the world emerges from the Covid-19 pandemic, makeup trends are evolving and consumers are embracing beauty routines after months of social distancing. Consumers have also shifted to a digital-first mindset and are seeking virtual product advice and beauty consultations from brands. The 2021 Global Beauty Trends Report features valuable insights that can help beauty and skincare brands adapt their offerings to meet the needs of the post-Covid consumer.

Here Comes Big Data

The Global Beauty Trends Report reveals the makeup trends that are defining 2021 as the world emerges from the pandemic.

The report explores emerging trends such as the consumer shift to digital for beauty inspiration, the rising popularity of natural tones and textures, as well as the increased demand for personalization in beauty.