A Global Analysis of Virtual Try-On Nails Big Data from YouCam Apps

As the world of beauty evolves, the popularity of nail color has persisted. During the Covid-19 pandemic, when many turned away from their typical beauty routines in favor of skincare and self-care, nail polish sales surged +24% as consumers opted for DIY at-home manicures as a way to boost their mood. Nail color sales trends have since continued to rise, with NPD group recently reporting an 18% boost in nail color sales when compared to pre-pandemic levels.

Here Comes Big Data

In this report, we analyzed big data sourced from the YouCam Nails app to identify the biggest nail trends of 2023. The report findings also explore the many ways virtual try-on technology is enhancing the nail color retail journey, and helping consumers find their perfect nail color shade match. This report analyzes global trends and user behavior observed during the 6 month period October 2022-March 2023 to project the top nail trends of the year. The findings also explore major nail trends in key markets including The United States, The United Kingdom, France, Germany, Spain, Brazil, Mexico, China, Japan, UAE, Saudi Arabia, Bahrain, Qatar, and Oman.

Perfect Corp.’s YouCam suite of apps, which includes YouCam Makeup, YouCam Perfect, and YouCam Nails, has amassed over 1 Billion downloads globally. YouCam apps are powered by cutting-edge AR and AI technologies and provide consumers with thousands of hyper-realistic beauty, fashion, and nail color filters and effects to try-on virtually. With such an engaged and dynamic community of users, YouCam apps provides a wealth of insights on the top consumer trends to watch.